This is a transformation framework for simultaneous pursuit of differentiation and cost optimisation that dissects drivers of value in an enterprise and compares the underlying structures with other organisations in its ecosystem. The design canvas framework guides strategy formulation by follows a scientific approach to reconstruct value propositions through the EIRC filters to draw a best fit target value curve. The transformation structure evaluates the as-is organisational hierarchy, decision nodes, business process layer, cost structure, enterprise maturity and a 360 degree view of the customers to design an optimised and scalable target operating model. The TOM design journey builds in execution from the initial stages using a democratic merit based selection system to improve outcome predictability and execution success.